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Communication Partnership for Family Health Program (CPFH)

The Communication Partnership for Family Health program (CPFH) is a national program, aimed at achieving a health competent Jordan wit Health Competences meaning being prepared and having resources to respond appropriately to health situations as they arise.

CPFH program will build upon existing technical and human resources, and closely coordinate and collaborate with national counterparts working in the field of health, as well as to other projects that support health and population programs in Jordan.

Vision statement

To achieve a health competent Jordan in which communication empowers individuals, families, communities, and institutions with the knowledge, skills, and resources needed to work together to improve and sustain health.

Mission statement

The CPFH program creates a health competent Jordan in which communication is used to:

1.Help households understand and work to produce good health at every stage of life.

2.Create universal access to accurate and consistent health information.

3.Create demand for services that are integrated, client-centered, and oriented toward continuity of care.

4.Empower community partnerships to advocate for and create local environments that support healthy behavior.

5.Help private and public sector organizations work together to support healthy lifestyles.

6.Coordinate health-related programs so that they are mutually reinforcing and consistent.

7.Advocate for policies that remove barriers to, and motivate concerted efforts toward, health improvement.

8.Create a role for everyone to play in achieving good health

9.Institutionalize and sustain dynamic mechanisms and systems of health communication

Goals

1.Provide crosscutting strategic integrated Behavior Change Communication (BCC) to achieve health competence and sustainable health outcomes for all Jordanians.

2.Coordinate and integrate Health BCC activities/programs in Jordan

3.Enhance the Jordanian capacity in and institutionalize sustainable health BCC systems.

4.Link health BCC to Gender, Education, Governance, Water and Sanitation and Environment.

Strategies

1.Start from the national health priorities that include: maternal and child health, Reproductive Health (RH)/Family Planning (FP), Sexual Transmitted Diseases/AIDS, incommunicable diseases and healthy life styles.

2.Bring together stakeholders within under a Technical Advisory Group (TAG) and special task forces for program components to develop and implement a national health communication strategy. (Ministry of Health, Ministry of Education, Ministry of Social development, Royal Medical services, Non governmental organizations, private sector, etc.)

3.Develop communication action plans that directly support key interventions and indicators (Maternal health, Healthy Child Survival, Reproductive health/Family Planning/ Healthy Lifestyles).

4.Frame all program activities under a comprehensive, coordinated, big body (brand) where every intervention is part of (and builds toward) being healthy.

5.Health is everybody’s business (individuals, families, communities, providers, teachers, employers, policymakers, institutions, etc.)

6. Integrate health issues/communication:

*   Across all sectors(public, private & NGOs sectors)

*   Around life-stage segmentation (Early childhood, children at school age, youth and adolescents, Peri-marital young adults, Older family members and Special audiences requiring additional strategic interventions).

*   Across health and non-health sectors (Health, Education, Military, Religion, Social Development).

*   Across communication strategies, channels and tactics(Mass media, information technologies, Community-based media and community participation, Interpersonal communication and advocacy)

7.Build on current program foundations and grow from there.

8.Identify and work with Local Community Committees (on youth, social development, health, education).

9.Go beyond building skills and capacity to develop systems for sustainability.

 

   
 
 
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Hayati Ahla
Self eLearning