Entertainment education introduces health issues

On the evening of April 25, 2005, Jordan Health Communication Partnership (JHCP), a program for the Ministry of Health and funded by USAID, organized an elegant Gala Dinner at the Kempinski Hotel. Artists, health executives, sponsors from the private sectors and VIPs of the community attended, including the guest of honor the Minister of Health Engineer Said Darwaza.
The lavish event, kindly sponsored by Prisma Advertising, was hosted by JHCP to serve as a kick off for JHCP's 5-day Design and Scriptwriting Workshops. These two workshops serve as a part of the behavior change communication interventions to be launched by JHCP for the summer of 2005.
The 5 day workshop, in the recent spotlight, is only one of the many actions JHCP is committing towards to reach its goal, as a national program, to achieve a health competent Jordan; a Jordan that is prepared and has resources to respond appropriately to health situations as they arise.
Dr. Soliman Farah, the program's Chief of Party expressed JHCP’s vision statement as, "To achieve a health competent Jordan in which communication empowers individuals, families, communities, and institutions with the knowledge, skills, and resources needed to work together to improve and sustain health". The program builds upon existing technical and human resources, and closely coordinates and collaborates with national counterparts working in the field of health, as well as to other projects that support health and population programs in Jordan.


Among other greatly enjoyed entertaining highlights of the evening, including musical pieces performed by a talented group of Jordanian artists, a 20-minute video that included a variety of segments from a drama series posed as the significant element of the evening. Based on a world-wide health-related genre and storyline, the drama series helped entertain yet inform the attendees, fulfilling the general aim of the drama series and further proving the effectiveness of Entertainment Education (EE).


Senior Technical Advisor at Johns Hopkins University, Ms Esta De Fossard, who had come all the way from the States to lead the workshops and be part of this event, briefed the audience of the importance of EE in raising the knowledge of people regarding health issues.

Guests at the gala dinner were treated to an exquisitely healthy dinner followed by an evening of entertainment. The success of the evening was definite, as faces of guests shoed enjoyment and the Minister of Health expressed admiration of the statement that was part of Dr. Soliman and David's speeches " health is everybody's business". Furthermore, the Minister was enjoyed the evening so much he didn't leave until the end if the last musical performance.



Posted on Wednesday, February 14, 2007 (Archive on Wednesday, February 21, 2007)
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